Sobia Nazir is one of the top brands of the Pakistan that have been chosen by the high profile celebrities to wear in their best mood. Sobia Nazir is the Brand launched by the Pakistan’s top designer Sobia Nazir after her name.
She is also the only designer who like to create some thing close to the nature but she also wants to show her own creativity so we can called her collection as the semi-natural. As every body know that fashion industry has become one of the fastest growing industries not only in Pakistan but all over the world so as the industry is getting grower the competition is also getting stronger.
In this kind of competition environment there are few designer who are trying to introduce Pakistani culture on international level through their exhibition in USA and Dubai who are considered hotspot for the designers collection and Sobia Nazir is one of that fewer designer.
Her passion toward the fashion and to highlight the name of the country in her respective field is admirable. Her special feature which makes her different than other is that she likes to design the outfits which are desired by the people. Her idea is that to launch what people want to wear but in her own style.
She never tried to impose her own idea. Well, it doesn’t mean that she has never create some thing unique this is one of those things in which she is known best but even her unique style looks like that people waiting for. About 14 years back she start her profession even in the initial stage when fashion was not much advance in the Pakistan her ideas were not less than an experienced designer.
From last three year she is continuously showing off her creation of the Milan fashion week and Dubai fashion among the international fashion market she where every year famous brand from all over the country gathered to expose their designs. At Lahore Sobia Nazir has recently displayed her collection in the PFDC Sunsilk Fashion Week with the title of Sequence of Bloom.
Her collection got admired by every one as it was the inspiration of fresh color combinations, dynamic prints, and modern silhouettes. Her collections have been published by some of the famous fashion magazine of Pakistan such as Harpers Bazaar, Libas, Asiana and Asian Woman. In 2008 Sobia Nazir got the award of “Best Pakistani Fashion Designer of the Year” by Asian Style Award.
In the very next year she launched her Lawn collection with the name of Sobia Nazir Lawn Collection for 2009. Again in 2010 she launched her collection of lawn to the market. Form that time she is emphasizing on her outlets in Islamabad, Karachi and Lahore and trying to introduce her outlet in the Dubai.