Home » News » India’s Whitening Cream: Is It A Fair Deal For Women?

India’s Whitening Cream: Is It A Fair Deal For Women?

The advertisement for Clean and Dry, a vaginal wash which provides women fairer private parts, has led to an outcry among many in India.

The television commercial shows that a lady, who is unhappy from her husband’s company ash he like to read morning paper than his wife. After a vaginal wash she looks glamorous and pretty, the man who keeps her in her around her arms, which shows his attention for woman.

Rupa Subramanya called the commercial, “the ultimate insult” to the Indian woman. Deepanjana Pal, a columnist, tweeted, “While Fair and Lovely tapped in on our inherent racism with its early ad campaigns, the intent of products like whitening deodorants, moisturizers and ‘hygiene products’ seems more insidious now.”


Fair and Lovely is an Indian fairness cream which provides the women from dark-skinned more whitened. It was launched by the company in 1978. The company product makers said, “India women finally found hope in a tub,” and also claimed to have the “skin lightening action of niacinamide” that led to the development of their product.

Many of other fairness creams which are competing in Indian’s market and many foreign skin whitening brands, including Revlon, Loreal and Garnier, that have staring in Indian cosmetic markets with skin whiteness and skin protection creams and lotions.

Dry and Clean can be buy at Rs. 100 ($1.60) which is more affordable than other alternatives. However the beauty is need for every woman and for man to keep their face white and beautiful.


The director of the Clean and Dry ad, Alyque Padamsee has told section of the Indian media outlets the reaction to the ad is overwhelmed. Defending the ad, he is quite right to say that, “It is hard to deny that fairness creams often get social commentators and activists all worked up. Lipstick is used to make your lips redder, fairness cream is used to make you fairer – so what’s the problem?”

The price of the cosmetic products is being used in a huge quantity that may be cause the product to sale more expensive rates. According to recent research for the Associated Chambers of Commerce and Industry of India, the country’s domestic cosmetics company is opted to increase price to Rs 200bn ($3.6bn) by 2014.

“The protests [against whitening products] are small in number because Indian woman in both urban and rural areas of have taken to cosmetics, cosmetic surgery and enhancement in a big way,” said Dr Dhawan.

About Sofia Khalid