The Asian Institute of Fashion Design’s exhibition was held at Grandeur this year. The aim was to garner all the emerging designers at one platform and to The AIFD Stitch and Craft is basically the brain-child of the Asian Institute of Fashion Design, to facilitate and encourage expressions of creativity and innovation by its students. The exhibition will be held at a well-known fashion retail outlet in Karachi.
Sanober Ahsan, the CEO of AIFD said” This will be an extremely exciting moment for me to witness the students being able to actually sell their work through this platform. I am particularly elated because the students will be getting a first-hand experience of interacting with end-users and getting a feel of being graduated into designers.”
“I’m overwhelmed by excessive zeal my students are displaying when it comes to showcasing their talent. I’m anticipating seeing beautiful pieces designed with new cut lines and trimming, bearing in mind today’s trends. Fabrics are chosen for summers and the colors are from the global trends transfused into innovative ideas” said Nida Khurram, Head of Department Fashion.
“Stitch & Craft is a great opportunity for young and upcoming designers to display their work. It provides them a perfect opportunity for upstarts to get a breakthrough in the world of fashion retail” said Faisal K. Qureshi, Director AIFD. The AIFD Stitch & Craft Exhibition is the latest phase of displaying students’ mastery and craftsmanship which parallels all types of commercial and personal garment requirements.
This exhibition is a project-oriented approach held with a notion that AIFD has always responded to professional needs and caters to all distinguished clients around the globe. AIFD Stitch & Craft is ready to embark on yet another journey of fantastic designs and prints amongst ready-to-wear garments.
Offered at fabulous prices, consumers can now experience the unparalleled expertise of students in the fashion world. The last AIFD Stitch and Craft Exhibition, held in 2011, was a tremendous success. “As always, AIFD Stitch & Craft has helped us strengthen our bond with existing customers and friends, as well as provide us with the platform to introduce ourselves to the fashion world” said Sumaira Hanif (Designer).
The event was attended by crème de la crème of fashion comprising of top notch designers, celebrities, socialites and fashionistas including Junaid Khan, Zeba Bakhtiar, Zhalyay Sarhadi and more. The PR of the event was handled by Catalyst PR& Marketing.