PFDC will make efforts to showcase Pakistani fashion through different channels and give it access to international market creating increasing opportunities for trade and commerce.
Nabila’s and NGENTS will style the PFDC Sunsilk Fashion Week 2015 while HSY Events will be choreograph and show production.
Faisal Farooqui and the team at Dragonfly are the official photographer for the event while Hum TV/Hum Sitaray are the Official Media Partners.
PFDC has established regular fashion weeks since February 2010, endeavoring to map Pakistan on international fashion week circuits, in collaboration with giant global brand Unilever and the world’s biggest beauty brand L’Oreal Paris.
Sehyr Saigol, Chairperson of the PFDC, said while speaking about the PFDC Sunsilk Fashion Week platform, “With the 12th iteration of our critically acclaimed fashion weeks, the PFDC is always working to streamline our prêt-à-porter platform to make the PSFW experience more beneficial for all stakeholders in terms of show experience, exposure and ultimately, retail value.”
Sania Maskatiya will present her ‘Paristan’ collection on the ramp and fans can wear this collection from May 6, 2015 because it will be available for retail.
‘A Flourishing Journey of Prints’, Gul Ahmed’s second collection being showcased at the PFDC. The brand has called this latest and exclusive collection a fun twist on the signature Gul Ahmed lawn.
8th PFDC Sunsilk Fashion Week will be held from Saturday which will focus specifically on the region’s long hot summer months and all the shows defined and present trends for the year. When it comes to buyers, this edition was welcomed regional buyers too apart from some international players.
Umair Tabani, the representative of Sania Maskatiya said, “Working with a registered council and showcasing at major fashion shows always help business — not only is it a great way to showcase creative ideas and explore territories which are not always retail friendly but it also helps in establishing a signature.”
Zara Shahjahan also said, quoted by Dawn, “Our brand gets mileage. We are able to showcase our creative streak and all that’s new happening under our banner name. We gain not only local but international mileage through media coverage.”
After the great success of Pantene Bridal Couture Week 2015, here comes another biggest show for fashionistas to provide them the latest fashion trend. More than a dozen designers, brands and textile houses are set to rock Lahore’s Expo Centre in Johar Town.